Alex Nourani
I'm a product designer specializing in consumer-facing products and enterprise software.
Outside of work, you can find me playing soccer, riding my bike, learning about automotive UX, and brainstorming with AI.
Personal Projects
Beyond work, I dedicate time to building side projects. Here are a few worth sharing.
All Things ADAS
An interactive experience to learn about advanced driver-assistance systems in modern day vehicles.
BETA
timeline.academy
A custom timeline builder. Build an interactive timeline of any event.
timestamp.life
Write a letter to your future self. We hold it, store it, and return it to your doorstep 5 years later.
Sunset in 2025
Enterprise Site builder
2024
Building Effortlessly with Reusable Components
Designing an experience for non-technical franchise managers to build employee portals and streamline restaurant operations.
Results
A comprehensive brand aligned component library with page templates with drag and drop functionality.
Sign-up CONVERSIONs
2023
Trust through Transparency
Designing a transparent onboarding experience that drives engagement and boosts revenue among online prospects.
Blue memberships include
Free Welcome Workout
Free Personal Training Session
Access to all locations
Access to all group classes
Access to all group classes
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CLIENT Experience
White label E-COMMERCE
2022
Turning Constraints into Strengths
Designing a white-label e-commerce solution for public and private clubs (golf, tennis, maritime)
Select Color
Select Font
Sans-Serif
Serif
Sweaters
Sweaters
Shop sweaters that range from timeless essentials to bold, standout designs.
testimonials
"The speed at which he is able to come up with new ideas and approaches - even at times coming prepared with 3 or more options for the team to review - is extremely impressive."
"Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines."
“I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding client project.”
“The way he creates a safe a respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.”
“Alex is the most organized designer I’ve ever worked with - he puts in the extra mile to create excellent PDF explainers that can be passed around the business for review and are extremely useful for design dev requirements.”
"The speed at which he is able to come up with new ideas and approaches - even at times coming prepared with 3 or more options for the team to review - is extremely impressive."
"Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines."
“I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding client project.”
“The way he creates a safe a respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.”
“Alex is the most organized designer I’ve ever worked with - he puts in the extra mile to create excellent PDF explainers that can be passed around the business for review and are extremely useful for design dev requirements.”
"The speed at which he is able to come up with new ideas and approaches - even at times coming prepared with 3 or more options for the team to review - is extremely impressive."
"Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines."
“I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding client project.”
“The way he creates a safe a respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.”
“Alex is the most organized designer I’ve ever worked with - he puts in the extra mile to create excellent PDF explainers that can be passed around the business for review and are extremely useful for design dev requirements.”
"The speed at which he is able to come up with new ideas and approaches - even at times coming prepared with 3 or more options for the team to review - is extremely impressive."
"Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines."
“I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding client project.”
“The way he creates a safe a respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.”
“Alex is the most organized designer I’ve ever worked with - he puts in the extra mile to create excellent PDF explainers that can be passed around the business for review and are extremely useful for design dev requirements.”
“..Because of his commitment to delivering the best possible result to the client, he accomplished so much more than we were expecting during his short time on the project.”
"His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.
"I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project. As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research."
“..Alex has helped our team take very complex ideas and strategies to market quicker than we have ever done in the past...”
“..Because of his commitment to delivering the best possible result to the client, he accomplished so much more than we were expecting during his short time on the project.”
"His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.
"I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project. As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research."
“..Alex has helped our team take very complex ideas and strategies to market quicker than we have ever done in the past...”
“..Because of his commitment to delivering the best possible result to the client, he accomplished so much more than we were expecting during his short time on the project.”
"His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.
"I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project. As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research."
“..Alex has helped our team take very complex ideas and strategies to market quicker than we have ever done in the past...”
“..Because of his commitment to delivering the best possible result to the client, he accomplished so much more than we were expecting during his short time on the project.”
"His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.
"I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project. As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research."
“..Alex has helped our team take very complex ideas and strategies to market quicker than we have ever done in the past...”
About Me
INFJ
IN LETTERS
I'm a podcast-addicted, coffee-loving workaholic who loves designing digital experiences with other creative minds
IN A SENTENCE
AT LENGTH
In the beginning..
I was born and raised in Los Angeles, CA. I graduated from the University of Arizona with a degree in Economics.
In college, I bootstrapped a business called TimeStamp. TimeStamp is a time capsule service where customers send us a letter to themselves and we return it to their doorstep 5 years in the future.
What I used to do
Coaching strength and conditioning was my first passion. I coached youth and collegiate sports teams in the public and private sector. I obsessed over the art of coaching and was fortunate to earn years of training and mentorship from industry-renowned coaches, even earning my CSCS certification with no formal education in kinesiology.
And then..
My love and curiosity for design surpassed my ambitions as a strength coach. While in pursuit of designing the best customer experience for TimeStamp, I discovered the world of UX strategy and design.
I taught myself everything I could about experience design and designed websites & apps as a freelance designer. After building a half decent portfolio, I joined Credera as full time designer.
What I do now
I design consumer-facing products and enterprise software. I specialize in translating complex systems into intuitive, human-centered solutions—driven by curiosity, grounded in user insight, and refined through iterative collaboration.
The Essential Wooden
Steve Jamison
Shoedog
Phil Knight
Four Thousand Weeks
Oliver Burkeman
This is Marketing
Seth Godin
Steal Like an Artist
Austin Kleon
The Creative Act
Rick Rubin
The Essential Wooden
Steve Jamison
Shoedog
Phil Knight
Four Thousand Weeks
Oliver Burkeman
This is Marketing
Seth Godin
Steal Like an Artist
Austin Kleon
The Creative Act
Rick Rubin
FAVORITE BOOKS
FUN FACTS
8 things you don't need to know
I'm a Swiss citizen🇨🇭
I attended Seth Godin's altMBA (cohort 35)
I worked on a farm on the border of Sweden and Norway
I coached strength and conditioning to teams of 50+ athletes
I used to sell printer ink to the military
I'm fluent in French
I'm obsessed with timelines
YouTube is my preferred learning platform